Down The Avenue brings passion to technology, social media, business, marketing, PR and our lives. The blog is dedicated to delivering news and insights on technology, marketing, public relations, social media, Web 2.0, politics, media, travel and life. It touches on many of the issues that organizations and individuals face and need to adapt to in a new media world: productivity, communications, content overload, social media, branding and marketing. Philosophical insights and personal experience are blended into its daily posts. Down The Avenue also covers content from many of the top technology, cultural and social industry conferences and travel experiences from around the globe.


As CEO and Founder of Magic Sauce Media, I provide strategic consulting in and around social media, viral marketing, communications and branding for global companies, executives and startups.

My global approach to consulting comes from living in ten countries and visiting more than 65. I have launched companies, services and products from around the world, including South Africa, Australia, Holland, Scotland, India, England, Belgium, Germany, Israel, and France.

I am also the founder and editor of We Blog the World, a global blog network dedicated to stories, voices, and content about society, business, technology and culture from around the world.

I co-founded Traveling Geeks in 2008, whose mission is to collaborate with global technology innovators and influencers in various countries, cross pollinate ideas and mentor organizations and individuals, and then share that knowledge through blogging, video, podcasts, social media tools and meet-ups. I have organized, co-organized and led blogging expeditions to Israel, South Africa, England and France and am working on other initiative around the globe.

I have held advisory board seats on b5 Media, a global new media network, Cozmo Media, which taps into community to put video content in front of the right audience, Toktumi, a virtual home office VoIP phone solution, Radus, a dynamic media rich social network and content aggregator, BlogHer, the first conference and group blog dedicated to women bloggers, which now has nearly 20,000 blogs in its global network and PopTech, an innovation conference whose goal is to accelerate the positive impact of world changing people and ideas.

Having studied and lived in London for years, I have a soft spot for Brits. In the UK, I received a BA in International Marketing Communications from London's CDT.

I have also taught English in third-world countries, promoted and sold art globally, managed international sports and political events and have started working on a novel.

Down the Avenue won the PR Week blog contest in 2008, up against some of the top global PR agencies and brands in the industry, many with major Fortune 500 clients.


I grew up in the Adirondacks of upstate New York, where I spent most of my time in canoes and ski boats, reading, writing, skiing and fishing. Like my grandfather, my soul is there despite my 25 years of globetrotting.

Fabulous karma followed me around the world for two decades as I traveled to hundreds of countries throughout SE Asia, Africa and Europe and managed to live in many of those, including: South Africa, Kenya, Malawi, Israel, England, Austria, Holland, France, Greece, New Zealand, Australia, Turkey, Arizona, New York, California, Florida and Massachusetts.

I love dance, simple but fabulous design, hammocks on a hot summer day, eating home grown veggies and herbs, taking photos of people, buildings and abstract images, photography and basically anything on the water.

I also love what technology can create and how it is being used to build communities not just in the U.S. but around the world. I think its important to realize its value only in ways we cannot easily do with people face-to-face.

Blogging has been incredibly useful for making this happen. Early blogging thoughts here: http://www.downtheavenue.com/2004/10/my_mothers_kitc.html

I subscribe to the following: Just trust yourself, then you will truly know how to live.
-Johann Wolfgang von Goethe (1749-1832)